About Us | Sustainable Bike Deliveries for E-Commerce


Zedify is here to make our cities better places to live, work, and play. Our hard-working teams are united behind this mission and it guides everything we do. We know this goes beyond parcel deliveries – without action, by 2030, a 36% uptick in delivery vehicles across the UK is on the cards.


For starters, the UK economy is predicted to take a £7.9 billion hit each year due to traffic congestion and, most worryingly, a staggering 64,000 premature deaths yearly from polluted air.

Changing urban landscapes and implementing city centre restrictions will combat these issues, but will also make urban deliveries increasingly complex. At Zedify, we have pioneered the idea that cargo bike deliveries hold the key to truly sustainable change, in every sense of the word, and that’s why we’re on a mission to roll out our cargo-bike first delivery model in cities across the UK.



We’ve been featured in some incredible publications, focussing on our funding rounds, our city launches, our research and commentary on retail logistics and liveable cities.

uktnThe Independent LogoforbesThe GuardianInternet Retailing LogoThe TimesZag DailyFinancial Times


It all began with Zedify CEO and co-founder, Rob King, and a chance encounter on a walk in the lake district way back in the mists of 2004. Inspired by what he saw a cargo bike could do, and without perhaps knowing quite what was in store, Rob started a cargo bike logistics business in Cambridge later that year.This early version of a sustainable urban logistics business inspired many others and the Cambridge hub welcomed local government, logistics brands and entrepreneurs to share their learning.

Fast forward to 2018 and Rob joined forces with fellow cargo bike proponent, Sam Keam. Together, they launched UK-wide with the Zedify brand and a network of city hubs. Today you’ll find us on the precipice of a real step-change in UK retail logistics working with big name brands and delivering thousands of parcels each day in multiple cities. And it’s not just us- major brands across the UK are adopting cargo bike logistics at scale, everyone from Amazon, to DPD and Ikea.

  • 2004


  • 2018


  • 2019


  • 2021


  • 2022


  • 2023



Outdated models of urban delivery are not only inefficient and costly, they’re also failing to meet the rapidly evolving demands of today’s consumer. This is a person who mainly shops online, and wants their items delivered quickly and sustainably. Last mile logistics is rife with inefficiencies and accounts for up to half of the total cost of delivery. Zedify has built a model that materially improves the efficiency and sustainability of urban freight by consolidating first mile, local same day deliveries, reverse logistics and last mile deliveries in each urban neighbourhood.

It’s often noted- for the simple reason that it’s true- delivery experience is customer experience when it comes to ecommerce. In the UK, nearly half of consumers are willing to pay a premium for convenience, including the ability to choose delivery windows. Outdated delivery models with hubs located far from consumers are ill-equipped to meet these changing demands. The icing on the cake, is that cargo bike deliveries often work out more cost-effective than the alternatives. This is due to many factors, including

  • a microconsolidation cargo bike model allows for carefully consolidated repeated rounds
  • more drops per hour, because cargo bikes can make use of cycle infrastructure
  • very low energy requirements to power the bikes
  • an absence of parking fines (something the average delivery driver will be accustomed to)

Diesel vans and EVs do a good job transporting goods along motorways but when it comes to city centres, it just makes sense to choose lighter vehicles designed specifically for the urban environment.


Our founders

Rob says:

“Demand for deliveries to door and desk is booming, but our cities just can’t cope with ever-increasing numbers of diesel vans contributing to the toxic mix of poor air-quality and increased congestion. Businesses, especially retailers, need to step up and decouple the last mile of their deliveries to more sustainable services – this is where Zedify steps in and makes that change possible.”

Sam says:

“A whopping 90 per cent of millennial shoppers say they prefer to buy from companies with a social or environmental purpose. If their online order arrives by bike, then that’s a big, and very visual, statement. For the first time, progressive brands can deliver the environmentally friendly services their customers demand, while maintaining their expectations around cost and speed.”


We’re backed by some incredible funders

In 2023, we secured an additional £5m investment. This was led by Barclays Sustainable Impact Capital and MEIF Proof of Concept & Early Stage Fund, which is managed by Mercia and part of the Midlands Engine Investment Fund, with participation from our existing investor Green Angel Syndicate [who invested £1.2m over 2021 and 2022].

BarclaysMercia LogoGreen Angel Logo


We use a wide range of 2-wheeled, 3-wheeled and 4-wheeled cargo bikes as well as a small number of electric vans. The vans allow us to deliver some larger freight as well us supporting our middle mile network and inter-hub trunking. With everything we’ve learnt about what it takes to provide an efficient, reliable cargo bike operation, we’ve gone one step further and built our very own bikes: The GTrike. Intrigued? Take a look.

  1. Lower production costs translate into the pricing of our services
  2. Unique chainless drive for reduced servicing: keeping more bikes on the road for our clients
  3. Batteries re-engineered from decommissioned cars - saved from landfill


  • CarlaCrosby

    Head of People
  • Tomos(TJ/Tom)Jones

    National Customer Success Manager
  • JonWilliams

    Chief Commercial Officer
  • MikeMilner

    National Training Manager
  • PipMarshall

    Groups Partnerships Manager
  • VanessaWallace

    Customer Services Agent
  • RobByrne

    Customer Success Associate
  • MaryMcAlister

    Sales Development Executive
  • TomScruby

    National Operations Manager
  • LiamCarter

    National Logistics Manager
  • BexYoung

    Content Marketing Executive
  • EllaYarrow

    Sustainability Manager
  • SamKeam

    Chief Sustainability Officer
  • WillTuffin

    Software Developer
  • CharlieSpicer

    Software Developer
  • RobKing

    Chief Executive Officer
  • StephenBee

    Head of London Operations
  • JessMoore

    Financial Controller
  • AmichayOren

    Chief Technical Officer
  • AmyJolley

    Senior Administrator
  • DanBatson

    Principal Engineer
  • MineshAgnihotri

    Public Sector Partnerships Specialist
  • SebTheron

    Chief Finance Officer
  • HarrietHird

    Head of Marketing
  • NickStokes

    National Project Manager
  • SamDawson

    Software Developer
  • KatHannan

    Head of Product


It’s all very well us telling you we’re great. But aside from Trust Pilot scores and feedback from our customers, our awards and accreditations help demonstrate the value and quality of our approach to sustainable deliveries. We’re not afraid to say it, we’re quite proud of our growing award shelf!

Business Green LogoMarie Claire Logoedie Logo
Living Wage Logo

Thanks for your interest in using Zedify. At the moment, we‘re just for businesses and can’t deliver one-off parcels for individuals. Sorry about that.

Want to keep in the loop with all things Zedify? Follow us on Instagram or pop us a message to hello@zedify.co.uk to ask us anything.

Want to take action to receive more of your online orders by cargo bike? You can help fight the good fight by letting your favourite stores and brands know what you think!